THE NEWS: Booking Holdings has started consolidating the separate B2B businesses of its three brands—Agoda, Booking.com and Priceline—onto a new single platform called Booking Partner Services, with the migration of Priceline’s B2B partners already under way.
DETAILS:
WHY IT MATTERS: The single‑platform approach could simplify integration for banks, airlines and other B2B customers while exposing them to a unified API, but the prolonged migration timeline raises the risk of technical disruptions for partners.
FAQ
What is the name of the new Booking Holdings B2B platform?
The new platform is called Booking Partner Services. It consolidates the separate B2B operations of Agoda, Booking.com and Priceline onto a single system, replacing multiple APIs and providing a unified external interface for banks, airlines and other partners.
Which Booking Holdings brand’s B2B partners have already begun migration to the new platform?
Priceline’s B2B partners are already being migrated to Booking Partner Services, according to Skift. This marks the first phase of the consolidation, while the full migration of all partners may not finish until year‑end and could stretch into 2027.
Who is leading the new B2B unit at Booking Holdings?
The new B2B unit is being led by Agoda CEO Omri Morgenshtern, as disclosed by Skift in an exclusive report released last month. Morgenshtern will oversee the integration of the three brands’ B2B operations onto the Booking Partner Services platform.
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