Coastal Destinations Dominate Thailand’s Songkran Holiday Searches, Booking.com Reveals

Traveloka Reveals Alternative Trends

Meanwhile, travel platform Traveloka has identified Bangkok as the most searched destination for Songkran, confirming its status as the epicentre of celebrations.

However, their data also indicates growing interest in emerging destinations such as Chumphon, Nakhon Phanom and Loei, reflecting evolving travel behaviours as Thai tourists seek more diverse holiday experiences.

According to the Tourism Authority of Thailand (TAT), Songkran 2025 is projected to generate 26.5 billion baht from tourism, with 7.3 billion baht from international visitors and 19.2 billion baht from domestic travel, representing year-on-year growth of 7% and 9% respectively.

The festival is expected to attract 476,000 international tourists and 4.4 million domestic trips.

While traditional hotspots like Bangkok, Chiang Mai, Chonburi, Phuket and Hat Yai remain popular for their vibrant water…