Cost vs. Conscience: Booking.com dives into the modern traveller’s dilemma

It’s the dilemma plaguing the modern traveller, cost vs conscience.

And taking the reigns on the issue is Booking.com, which has revealed new sustainability research, with insights gathered from more than 33,000 travellers across 35 countries and territories.

Travellers worldwide are feeling pressured to choose between cutting costs and being more mindful about making more sustainable travel choices.

At a time of general global uncertainty, travelling more sustainably continues to be front of mind, with a clear majority (72%) of Australians believing people need to act now and make more sustainable choices for future generations. 42 per cent agree that recent climate change issues have encouraged them to be more sustainable.

Sustainability vs spending

Almost two thirds (64%) of travellers say they want to travel more sustainably over the coming 12 months, while even more (77%) think the global energy crisis and rising cost of living is impacting their spending plans – the two…