Hoteliers in Greece are considering collective legal action against the online booking platform Booking.com, aiming to challenge its pricing-policy restrictions, which they allege are costing the industry millions of euros.
The Hellenic Chamber of Hotels is leading a compensation effort following a European Court of Justice ruling last year that determined pricing policies imposed by the online booking platform are detrimental to the interests of hoteliers.
The issue centers on the platform’s requirement for hoteliers to maintain rate parity, prohibiting them from offering room prices lower than those displayed on the platform’s listings.
For example, if a hotel room is listed on Booking.com for €100 per night, the hotelier is prohibited from offering it at a lower price through other sales channels or the hotel’s own website, even if rooms remain vacant.
Hoteliers pay Booking.com commission fees ranging from 15% to 27%. Higher commissions are usually charged when…
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