Booking.com is playing on the idea that different holidays appeal to different parts of our identity in its latest advert, due to screen during the upcoming 11 February US Super Bowl. But has the online travel agency misjudged its approach this time?
Who is Tina Fey?
While many in Europe and elsewhere may be unfamiliar with comedian and performer Tina Fey, she’s a US entertainment veteran, a long-time cast member and writer for NBC’s Saturday Night Live, and creator of 30 Rock, Unbreakable Kimmy Schmidt and known for her work on numerous hits, including Mean Girls, and for her feminist take on the world.
She now has a new role, heading up Booking.com’s latest campaign, led by the slogan “Book whoever you want to be”. Opening with Fey scrolling through holiday options on her phone, the commercial shows her and a series of well-known “body doubles” illustrating the idea that “with so many choices on Booking.com, there are so many Tina Feys I could…
