At ITB Berlin last week, Booking Holidings CEO, Glenn Fogel sat down with Charuta Fadnis, SVP research of Phocuswright, to discuss the future of travel and its latest innovations.
The pair unpacked the group’s strategy when it came to AI as Fogel confirmed that each brand in its portfolio does something different.
He said: “We have booking.com, we have Priceline, we have Agoda, we have a number of different companies, and they are doing AI in different ways, different forms, exploring different things.”
Fogel warned that you have to be careful when talking about AI as it’s a very general term, that means a “lot of different things”.
The company has been using machine learning models for forever said Fogel but when it comes to Generative AI, each business has different prospects and different services.
“One of the best things is enabling different groups of technologists to think creatively to come up with what they think is best and try it out.
“So, at Booking.com we…
