The most popular reason Kiwi men said they wanted to travel was to enjoy the mental health benefits (26%) and pursue personal growth (25%). Secondary reasons included switching off from everyday life stressors (23%) and resting (23%).
The continued popularity of the wellness industry could be one reason why men are increasingly open to exploring travel that incorporates health and wellbeing practices.
Another reason could be the ebbing taboos around men expressing emotional or relational desires, according to Booking.com’s report.
“With cultural change bringing progress to conversations around male mental health and societal pressures, moments that combat loneliness and prioritise more mindful male-bonding will prevail in travel,” the report stated.
In 2023, the Global Wellness Institute, which monitors the industry, predicted men would increasingly pursue wellness travel in…
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