Expedia Group has hired Natalie Wills as svp of brand marketing and creative.
The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. While there, she was responsible for driving brand strategy, creative, B2B marketing, media, sponsorships, and events.
She also forged media partnerships with the likes of Amazon Prime and Netflix, as well as sports sponsorships with leagues such as MLB and the FIFA Women’s World Cup.
“I’m honored to be part of such an ambitious company that’s transforming how the world travels,” she wrote in a LinkedIn post today. “Ready to embark on a journey where travel is a force for good! Looking forward to this exciting adventure…Watch this space!”
At Expedia, Wills will oversee a global team responsible for driving brand strategy and creative execution across the company’s portfolio of brands, which includes Hotels.com and Vrbo. She announced her move to Expedia Group as Hotels.com debuted a new…
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