NEW YORK CITY, N.Y. —
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in its debut Super Bowl ad, scoring 3.4 points higher than the top advertiser from 2024.
Booking.com (#2) and Dunkin’ (#3), first and second place respectively in 2024, again performed strongly with their 2025 spots, with T-Mobile (#4) and Google Pixel (#5) rounding out the top five.
Pfizer (#10 overall) appeared to change the most minds with its Super Bowl advertisement, seeing the largest uplift in consideration (+4.3 percentage points) of all brands studied.
YouGov’s Scoring big: Super Bowl ad impact report 2025 analyzes the performance of more than 50 Super Bowl commercials, showcasing the 10 most impactful ads. The report also provides insight into how this year’s halftime performance ranks among its…
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