Booking com has discontinued its “Travel Sustainable Program” globally after the Dutch Authority for Consumers and Markets (ACM) criticized it as misleading. The ACM argued that using the term “sustainable travel” might give the impression that all travel is sustainable, which could be misleading. Moreover, it could provide an inaccurate picture of the sustainability efforts made by accommodation providers. As a result, Booking com has pledged to remove the program name and all associated reviews.
Furthermore, the company has decided to stop displaying symbols like green leaves. It is developing an improved system that uses external certification to encourage businesses to invest in sustainability and assist consumers in making sustainable choices. Booking com plans to rely more heavily on third-party certification in future sustainability communication. The company has also provided information about this on its…
