Booking.com has announced the winners of the Traveller Review Awards for 2025, marking the 13th consecutive year of this hallmark recognition. The platform collected feedback from over 360 million real user reviews, leading to more than 1.71 million travel partners receiving the coveted awards worldwide. This year, Thailand alone saw 14,710 domestic travel partners rewarded, which is over a 20% increase from 2024.
The awards are indicative of the commitment to excellence and warm hospitality, with Thai accommodations averaging a remarkable score of 8.8 from travelers with around 3.2 million reviews globally. Notably, traditional tourism hubs continue to shine, but lesser-known destinations such as ‘Nan’ and ‘Sukhothai’ have also gained significant attention this year.
Key rankings for the best tourist-friendly cities include:
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