AI could help you book that next trip to Hawaii, or cruise in the Mediterranean. That’s the hope for online travel companies such as Booking Holdings (BKNG) and Expedia stock — along with tech giants Alphabet (GOOGL) and Meta (META) — racing to offer AI-powered tools for trip planning.
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A recently announced update to Google’s Gemini AI chatbot promises to pull flight times and hotel check-ins straight from your Gmail inbox to instantly build an itinerary. Similarly, Expedia Group‘s (EXPE) newly unveiled Romie promises to build travel schedules and even offer tips within text group chats with friends. Booking Holdings, for its part, earlier this year rolled out several upgrades to its Penny AI assistant on Priceline.
Analysts say it is still early days for AI tools in travel. But the new products highlight how companies are racing to embrace generative AI technology, which researchers with Skift previously estimated as a $28 billion market opportunity for the travel…
