Last year’s Super Bowl marked the launch of the first major campaign from the New York outpost of Canadian-founded agency Zulu Alpha Kilo. The spot, for Booking.com, was a grandiose musical film starring Melissa McCarthy that went onto become one the most watched 2023 big game ads.
The teams at Zulu Alpha Kilo and Booking.com returned to the Super Bowl in 2024 with one key aim: to go bigger and bolder. The end result features comedic legend Tina Fey highlighting how travel allows us to explore an array of different personas and personalities. She does so with the help of body-double cameos from Glenn Close, Jane Krakowski, and Jack McBrayer.
The spot was directed by MJZ’s Nick Ball with most of production taking place in Mexico, with the assistance of The Lift.
To find out more, LBB’s Addison Capper spoke to Tim Gordon, CCO and partner at Zulu Alpha Kilo New York, and Bridget Olone, marketing director – campaigns and creative at Booking.com.
