Guest reviews are crucial for bookings at a property. Booking.com found that users of the platform prioritize reviews from other travelers over those from journalists, travel bloggers, and even those from relatives and friends. Essentially, guest reviews, along with location and price, determine the existence or disappearance of an accommodation…
For this reason, Booking.com, in an article addressed to partner accommodations, recommends that hosts follow 6 steps on what to do about reviews. He writes:
“Don’t let negative reviews ruin your mood. Respond to negative reviews quickly, gracefully, and effectively with this clear six-step process.
Reviews are so important that having no reviews at all for a property can be a problem. “Guests actually prefer properties with lower ratings to those with no reviews at all,” notes Apoorv Singhal, Junior Product Manager at Booking.com. “The majority of bookings on our platform are for properties with at least one review.” Of…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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