53% of international travelers are now aware of the impact of tourism not only on the environment, but also on local communities. This conclusion emerges from the 10th edition of Booking.com’s annual survey, which explores consumer attitudes and intentions regarding the social and ecological impact of travel.
The remaining conclusions:
Local communities see the benefits, but also the challenges of tourism
57% believe that tourism has a positive impact on their place. However, residents point to issues such as traffic congestion (38%), pollution (35%), overpopulation (30%), and the increase in the cost of living (29%).
No to limiting visitors – Yes to investing in infrastructure
Only 16% support limiting the number of tourists. Instead, the majority want improvements in transportation (38%), waste management (37%) and environmental protection (32%).
Travelers want to “leave a place better than they found it.”
69% want to have a positive impact on the destinations…
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