Travelers Grow More Conscious of Their Impact on Local Communities, Booking.com 2025 Study Reveals

Booking.com’s 2025 research underscores an increasing awareness among travelers about their influence on local communities and the environment, with over half of the respondents acknowledging the impact of tourism on these areas.

The latest research conducted by Booking.com in 2025 has revealed a significant shift in traveler perceptions regarding sustainability. A majority are now aware of their impact on local communities and the environment. This marks the first time that over half of the participants (53%) have shown an understanding of tourism’s influence on these areas.

The study, which is the 10th edition of Booking.com’s annual research, delved into consumer attitudes and intentions concerning the social and ecological…