Booking.com is a leading review generation source in the majority of the world’s markets. Now, it is introducing significant updates to its review scoring system, and this change marks a watershed moment—particularly for hotels that haven’t been leveraging ReviewPro’s GRI.
For years, ReviewPro’s Global Review Index™ (GRI) has provided a trusted, standardized score aggregating guest feedback from multiple online sources. GRI’s core strength lies in its algorithm that emphasizes reviews’ recency by putting more weight on the current performance of the hotel, as opposed to what a simple average would do.
Booking.com’s new review scoring approach appears to follow a similar line of thinking. According to online review analytics expert Bruno Saragat, the new algorithm will give – among other parameters – more weight to recent reviews, just as ReviewPro’s GRI does. By prioritizing the opinions of the most recent guests,…
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