eDreams ODIGEO achieves record customer advocacy and satisfaction rates through subscription model

eDreams ODIGEO, a leading travel subscription platform and one of Europe’s largest e-commerce businesses, has reported record customer advocacy and satisfaction levels after shifting to a subscription-led model. The data, underpinned by millions of customer-related KPIs, has been independently verified and reflects the effectiveness of the company’s strategic roadmap. Started in 2021, the roadmap aims to expand Prime as the leading global subscription platform that provides travelers with convenience, cost-effectiveness, flexibility, and AI-tailored travel plans. The strategic roadmap is due to wrap up in March 2025.

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