California Targets Canadians with New Expedia Tourism Campaign

Visit California has launched a new tourism campaign titled "California Loves Canada," reinforcing its appreciation for Canadian visitors. The campaign, which officially commenced on June 3, 2024, aims to welcome Canadians back to the Golden State and highlight its diverse travel experiences.

A key component of the "California Loves Canada" initiative is a strategic partnership with Expedia Group. Through this collaboration, Canadian travelers can access special offers on Expedia platforms, providing up to 25 percent in savings on various hotel accommodations across California. These exclusive offers are valid for bookings made until October 31, 2024.

The campaign emphasizes California’s wide array of attractions, from its iconic beaches and vibrant cities to its majestic mountains and expansive deserts. It seeks to remind Canadians of the ease of travel to the state and its unique cultural offerings. Visit California’s President and CEO, Caroline Beteta, expressed gratitude for the Canadian market, calling it "incredibly vital" to California’s tourism industry. She highlighted the campaign as a way to say thank you and showcase the state’s unparalleled variety of destinations.

Rob Torres, Senior Vice President of Expedia Group Media Solutions, commented on the partnership, noting that it provides significant value to Canadian travelers. He also mentioned that Expedia Group data indicates a growing demand for California as a travel destination among Canadians. The joint effort aims to capitalize on this interest by offering incentives and a range of travel options to meet the evolving preferences of visitors.

Key Points

• Up to 25 percent in savings through Expedia Group partnership.
• Campaign launched on June 3, 2024.
• Expedia offers are available until October 31, 2024.

Read the Complete Article.