Croatia Tourism Board & Expedia Partner for Small Destination Push

Croatian Tourist Board Partners with Expedia for Enhanced Destination Promotion

The Croatian National Tourist Board (HTZ) has entered into a strategic partnership with Expedia Group, a leading online travel company. This collaboration aims to enhance the promotion of Croatia as a tourist destination on a global scale.

The agreement was signed by the Director of the Croatian National Tourist Board, Kristjan Staničić, and the Senior Director of Expedia Group, Michael Sata. This marks a significant step in leveraging digital platforms to reach a wider audience of potential travelers.

The partnership will focus on utilizing Expedia Group’s extensive network and marketing capabilities to showcase Croatia’s diverse offerings. This includes its rich cultural heritage, stunning natural landscapes, and vibrant local experiences. The goal is to increase visibility and attract more international visitors to the country.

By working with Expedia, the HTZ intends to implement targeted marketing campaigns and digital strategies. These initiatives are designed to highlight Croatia’s unique selling propositions and inspire bookings. The collaboration is expected to contribute to the growth of Croatian tourism and its economic benefits.

Key Points

• Agreement signed by Kristjan Staničić, Director of the Croatian National Tourist Board.
• Agreement signed by Michael Sata, Senior Director of Expedia Group.

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