Expedia and Netflix Enter Into Global Advertising Partnership

If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.

That’s because Expedia Group became Netflix’s first global partner in its ad-supported plan, a move that Expedia hopes will help its global expansion throughout 2024, the companies said.

Expedia-Netflix Partnership Debuts in Japan With Line Dancing

Expedia Group’s ad campaign via Netflix begins in Japan “as Expedia re-establishes its position with a significant national campaign,” according to Expedia. Other countries that will be part of the campaign include the U.S., Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil.

The partnership between Expedia and…