This year’s hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, almost three-quarters of Canadians (71%) aspire to see the Northern Lights in their lifetime but haven’t yet crossed the item off their bucket-list. Travelling to see the Aurora Borealis is more in-demand than going on an African Safari (44%), exploring Japan during cherry blossom season (43%), or visiting Machu Picchu in Peru (38%). Expedia searches are skyrocketing for winter trips to Northern Lights “capitals” like Lapland in Finland, Churchill, Manitoba, and Alta in Norway.
To help travellers plan, Expedia has released a Northern Lights Insider Guide packed with insights on trending destinations, booking hacks, photography tips and ideal itineraries.
“Planning your Northern Lights adventure might…
