Expedia data reveals Northern Lights are most sought-after global experience of 2024 as Aurora Borealis visibility peaks

71% of Canadians say they haven’t seen the Northern Lights, but would like to in their lifetime

Canada, Norway and Finland boast the most popular destinations for aurora hunters, with Expedia searches up triple-digits

With experts predicting extraordinary aurora visibility in 2024, Expedia’s Northern Lights Insider Guide helps travellers plan their trip 

TORONTO, Feb. 1, 2024 /CNW/ — This year’s hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, almost three-quarters of Canadians (71%) aspire to see the Northern Lights in their lifetime but haven’t yet crossed the item off their bucket-list¹. Travelling to see the Aurora Borealis is more in-demand than going on an African Safari (44%), exploring Japan during cherry blossom season (43%), or visiting Machu Picchu in Peru (38%). Expedia searches are skyrocketing…