Nearly half of Americans (42%) dream of aurora chasing this year, eclipsing other bucket list experiences
Canada, Finland and Norway boast the most popular destinations for aurora hunters, with Expedia searches historically up triple-digits
With experts predicting extraordinary aurora visibility in 2024, Expedia’s Northern Lights Insider Guide helps travelers plan their trip
SEATTLE, Feb. 1, 2024 /PRNewswire/ — This year’s hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia®, nearly half (42%) of Americans will prioritize aurora chasing in the year ahead over other bucket list experiences. Traveling to see the Northern Lights is more in-demand than a visit to Egypt’s pyramids (36%) or a walk along the Great Wall of China (33%). Expedia searches are skyrocketing for winter trips to Northern Lights “capitals” like…
