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New data released by Expedia Group shows the impact of its advertising tools in boosting its travel partners’ visibility and revenue during popular events.
The OTA giant’s sponsored listings tools allow accommodation and airline partners to appear in a premium placement in search results on brands within the Expedia Group.
Its long-standing TravelAds tool allows hotel partners to boost their visibility while Flight Sponsored Listings is a more recent tool offering the same for airlines.
Properties running a campaign using its TravelAds tool, globally, receive 90% more visibility and 120% more bookings than non-enrolled properties, Expedia says.
Significant boosts in bookings and revenue were also recorded during major events last year for Expedia partners using TravelAds and Flight Sponsored Listings.
Hotels using TravelAds in the areas around Wimbledon, London, during the Grand Slam tennis tournament saw an average boost in revenue of almost 30% last summer.
During Taylor Switft’s…
