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Following the launch of Netflix’s ad-supported plan and extensive transformation at Expedia Group, the partnership aims to accelerate traveler growth in many of the streamer’s ad-supported markets.
Expedia Group and Netflix announced that Expedia will be the first global advertising partner to activate a multi-market campaign on Netflix’s ad-supported plan throughout 2024. The first-of-its-kind partnership marks a significant step in Expedia Group’s ambition to further accelerate global expansion while reinforcing Netflix’s multi-country advertising offering to advertisers and members, now reaching more than 23 million global monthly active users.
The collaboration kicks off in Japan this month as Expedia re-establishes its position with a significant national campaign. Additional markets in the advertising partnership include the United States, Canada, Mexico, United Kingdom, France, Germany, Australia…
