New and Expanded Partnerships Announced Across Advertising, Travel Technology, Supply and Travel Agents
SEATTLE, April 24, 2025–(BUSINESS WIRE)–Expedia Group today announced a series of strategic travel partnerships aimed at expanding its footprint to additional markets in the Middle East, spanning advertising, technology and supply partnerships, alongside the launch of its travel agent program, Expedia Travel Agent Affiliate Program (TAAP), part of the company’s B2B network, into the United Arab Emirates (UAE). The partnerships underscore the company’s commitment to empowering Middle Eastern partners with access to its global traveler audience, increasing their visibility, and driving incremental revenue growth.
Expanding the Travel Agent Footprint in the UAE
Expedia TAAP – part of the company’s B2B network, Private Label Solutions – is launching in the UAE, unlocking its intuitive booking platform for travel agents in the Middle East region to…