Singapore – Global travel technology company Expedia Group has announced the launch of its own leading travel media network. Building on two decades of advertising experience from Expedia Group Media Solutions, the travel media network leverages its first-party traveller intent and purchase data, so advertising partners reach even more travellers across the purchase journey.
Through the travel media network, advertisers can leverage Expedia’s first-party travel intent data to meet travellers wherever they are online, such as YouTube and connected TV. In addition, advertisers can also target high-intent travellers with industry-leading onsite advertising tools such as TravelAds, connecting our travel audience to 200 booking sites in over countries.
Moreover, advertisers can also develop curated media campaigns with their expert media teams, using partnerships such as Netflix and Disney+, and tap into Expedia Group’s vast B2B network of over 60,000 partners to extend global…
