Expedia Unveils Unpack ’26 Report, Smart Trip AI

Expedia Group announced its new B2B product, Expedia Unpack ’26, at the Expedia Group Open World event. This innovative offering leverages artificial intelligence (AI) to assist travel agents, advisors, and small businesses in efficiently creating comprehensive itineraries. The product is designed to streamline the planning process by combining Expedia’s vast travel supply with advanced AI capabilities.

Expedia Unpack ’26 allows travel professionals to generate tailored itineraries based on specific client parameters. Agents can input details such as destination, trip length, budget, and particular interests, and the AI will produce a suitable plan. This integration aims to provide richer insights and a more efficient workflow for users.

A primary benefit of Unpack ’26 is its potential to significantly save time for travel agents, enabling them to dedicate more focus to client relationships and personalized service. While the AI generates initial itineraries, agents retain the flexibility to edit, refine, and add their unique expertise and personal touch to ensure client satisfaction. The product is positioned to empower the B2B travel sector by enhancing productivity and simplifying complex planning tasks.

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