Mondelez World Travel Retail (WTR) has recently collaborated with online travel booking platform Expedia to launch an innovative campaign.
The Toblerone Expedia activation, which ran from December to February, offered travellers an exclusive opportunity to earn travel credits when purchasing two Toblerone products.
In the evolving landscape of travel retail, shoppers are increasingly drawn to promotions that enhance their purchasing experience. Research from The Global Duty Free Confectionery Shopper 2024 study by the Tax Free World Association indicates that in 2024 35% of shoppers cited promotions as a key driver for visiting the confectionery category, an increase from 30% in 2019.
Mondelez WTR developed the Toblerone Expedia activation to offer a tangible and…
