Unless you’ve been living under a rock for the last year or so, you’ll know that the generative AI boom is well underway, with businesses of almost every size in almost every niche rushing to adopt the technology.
As many firms have subsequently found, though, the process of working this technology into existing practices and workflows is rarely straightforward. Travel industry giant Expedia Group is taking on the challenge by adopting a holistic approach to generative AI. Through a three-year-long period of back-end unification, Expedia has been able to gear its entire platform to utilize generative AI, from developer to customer.
“We started this journey about three years ago and, if you look [back then], Expedia was very brand-driven,” Shiyi Pickrell, SVP of Data & AI at Expedia Group, tells ITPro. She explains how each brand in the Expedia Group – Hotels.com, Expedia, and Vrbo – had its own distinct back-end technology. “That’s [a lot] to maintain, and…
