Worldwide: American streaming service Netflix has signed on Expedia Group as its first global advertising partner for a multi-market campaign on the former’s ad-supported tier this year.
The landmark partnership, which will reach more than 23 million global monthly active users [MAUs] on Netflix’s ad-supported plan, will jointly help Expedia Group for its worldwide expansion strategy and Netflix for its multi-country advertising offering to advertisers and members.
As part of the collaboration, Netflix will begin airing localised Expedia Group content in a number of markets this month which relates to Expedia’s ‘Made to Travel’ brand platform and was developed by an in-house creative team for each respective market. Expedia Group will run a number of adverts, ranging from 15 to 60 seconds in length, that will be tailored to each country.
The first rollout of the campaign will be in Japan later this month as Netflix prepares to air ‘Two Step’, a 60-second…
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