SEATTLE – Expedia (NASDAQ:) Group, Inc. (NASDAQ: EXPE) announced changes to its executive team today as Jon Gieselman, president of Expedia Brands, prepares to leave the company effective June 1. Brad Bentley will take over as Chief Operations Officer of the consumer business, and Jochen Koedijk has been appointed as the new Chief Marketing Officer. Both will report to Ariane Gorin, the incoming CEO.
Gieselman, who joined Expedia Group first as a Board member in December 2019 and became president of Expedia Brands in May 2021, has been credited with unifying the company’s marketing strategy and creating the cross-brand loyalty program, One Key. Peter Kern, the current CEO, praised Gieselman for his leadership in transforming the company’s approach to the market and building its marketing capabilities.
As the new CMO, Koedijk will leverage his three years of experience with Expedia Group, where he has been instrumental in implementing a data-driven marketing strategy and…