Expedia Group and its online travel agency, Expedia, has signed a global deal with Netflix to become the streaming giant’s first global advertising partner.
Expedia has activated a multi-market campaign on Netflix’s ad-supported plan throughout 2024 reinforcing the streaming giant’s multi-country advertising offering to advertisers and members, now reaching more than 23 million global monthly active users.
This month, the collaboration begins in Japan as Expedia re-establishes its position with a significant national campaign. The advertising partnership will also include the United States, Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil.
Expedia’s “Made to Travel” messaging was developed by an in-house creative team for each market. Netflix will air Expedia’s localised creative in each of the respective countries, with several launching through February.
The work will be delivered on Netflix through predominantly…