The Toblerone x Expedia activation offered traveling consumers in Switzerland a substantial discount on bookings
Mondelez World Travel Retail (WTR) has hailed the success of a recent partnership with Expedia in a campaign which combined “travel’s most iconic chocolate brand” with meaningful rewards.
The Toblerone Expedia Activation ran from December 2024 to February 2025, offering passengers who purchased two Toblerone products a direct reward in the form of travel credits. This campaign was designed to enhance engagement and drive sales by going beyond traditional sampling, delivering an appealing incentive to purchase.
According the Mondelez WTR, in today’s travel retail environment, shoppers are increasingly looking for added value. 35% of shoppers note promotions as a key…
