Zambia Tourism Launches 6-Month Expedia Campaign

Zambia Tourism Agency Partners with Expedia for Six-Month Marketing Campaign

The Zambia Tourism Agency (ZTA) has launched a significant six-month marketing campaign in collaboration with Expedia Group. This initiative aims to enhance Zambia’s visibility on the global tourism stage and attract more international visitors.

The campaign, which commenced in April, will run for a period of six months. It is designed to showcase Zambia’s diverse tourism offerings to a wide audience. Expedia Group, a leading online travel company, will leverage its platforms to promote the destination.

The primary objective of this partnership is to increase tourism arrivals to Zambia. By utilizing Expedia’s extensive reach, the ZTA hopes to inspire potential travelers and drive bookings for Zambian experiences. The campaign will highlight the country’s natural beauty, wildlife, and cultural heritage.

This collaboration represents a strategic effort by the ZTA to bolster the country’s tourism sector, which is a vital contributor to the Zambian economy. The partnership with Expedia is expected to yield positive results in terms of international exposure and visitor numbers during the campaign period.

Key Points

• Campaign duration: Six months
• Campaign commencement: April

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