Twenty-five years ago, planning a trip in India was an exercise in patience. Travelers relied on neighborhood travel agents, flipping through bulky brochures and making endless phone calls just to book a hotel or flight.
Visiting a destination before confirming a stay was common, and people trusted human intermediaries more than digital platforms.
“The biggest challenge that internet-based models were trying to solve for the consumers at that point in time was threefold: Convenience, selection and transparency,” Rajesh Magow, co-founder and group CEO of MakeMyTrip, told Skift.
On the occasion of the online travel company completing 25 years in business this year, Magow talked about what convinced millions of skeptical Indian travelers to shift from traditional travel agents to online platforms like MakeMyTrip.
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