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While more than 79% of Indian travellers now prioritise sustainable travel, only 1–2% of tourism in the country can currently be classified as sustainable — a minuscule fraction of international numbers, said Deep Kalra, MakeMyTrip founder and chairman.
He was speaking at the India Travel & Tourism Sustainability Conclave, jointly organised by MakeMyTrip Foundation and World Travel & Tourism Council India Initiative (WTTCII).
Kalra said that as India’s sustainable tourism market is set to grow to USD 216 million in a decade from the current USD 37 million, globally, the sector is set to grow to USD 11.4 trillion. The global sustainable tourism market size was estimated at USD 2.73 trillion in 2023.
He, however, added that the market is poised to boom in the next 10 years in the country. “India’s sustainable tourism market is still modest in size at present, but in 10 years, it will…
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