MakeMyTrip has introduced ‘Collections’, an AI-powered feature designed to make hotel and homestay discovery simpler, smarter, and more personalised. According to the company, ’Collections’ aims to address this challenge by leveraging Generative AI (GenAI) and deep traveler insights to categorize stay options into curated themes, helping users find accommodations that best match their travel needs and preferences.
The AI-driven model analyses past search intent, bookings patterns, and customer reviews to deliver an intuitive and hyper-personalized experience.
Moreover, it continuously learns from user interactions, ensuring smarter recommendations with every search. For example, a frequent luxury traveler will see high-end hotel recommendations aligned with their past bookings, while a budget-conscious traveler will receive options optimized for affordability. Similarly, families searching for kid-friendly accommodations will find stays that prioritize safety and…
