When Hemant Misra bid adieu to his position as CEO of Publicis Capital in 2017 to establish his own creative shop, MagicCircle Communications, he carried with him not only his reputation and experience, but also the trust of one of India’s most iconic digital brands. The online travel agency MakeMyTrip (MMT), which had been working with Misra at Publicis, made the decision to follow the adman to his new venture.
“I give all the credit to Deep for having the trust in us,” Misra recounts, referring to Deep Kalra, the founder of MakeMyTrip. “We were a small fledgling agency, and MakeMyTrip was a humongous account.” Soon after, the agency landed other big clients such as Goibibo and Zomato, among others.
This leap of faith has since blossomed into a remarkable seven-year partnership, successfully navigating the turbulent years of the pandemic, adapting to evolving consumer behaviours, and embracing the rapid…
