MakeMyTrip rolls out AI-powered search for hotels and homestays
MakeMyTrip has rolled out a new AI-powered search feature for hotels and homestays on its mobile application. This development aims to enhance the customer experience by simplifying the search process and offering personalized accommodation recommendations.
The new functionality leverages Natural Language Processing (NLP) and Generative AI, enabling users to submit search queries using conversational language. The system is designed to understand user preferences, context, and previous searches to provide more refined and relevant results. For example, users can specify detailed requirements such as “pet-friendly with a garden” or seek a “romantic getaway with a view.”
The AI-powered search works by “deconstructing” complex user queries into specific attributes. This allows the technology to filter and present properties that align precisely with the user’s intent. The objective of this integration is to reduce the time and effort users spend in finding suitable accommodation, offering curated lists and a more intuitive search experience on the MakeMyTrip platform.
Read the Complete Article.
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
