MakeMyTrip, India’s prominent online travel company, has launched its latest campaign called #AsliStar during the IPL season, aiming to highlight the concept of ‘star power’ with a unique twist. The campaign features four films starring Jackie Shroff, Prabhu Deva, and Shankar Mahadevan, showcasing their distinct styles and talents without showing their faces.
The campaign emphasises MakeMyTrip as the ‘Asli Star’ (real hero) by promoting the benefits of booking hotels and homestays through their platform. In the films, Jackie Shroff imparts life
A fourth film featuring two cricketing legends will be released later this week as part of the campaign. The films include inside jokes and references for true fans and…