THE NEWS: MakeMyTrip and India’s Ministry of Tourism will launch over 350 guided tours in more than 60 Indian cities on the MakeMyTrip platform starting August 15, expanding digital access to local, cultural and heritage experiences.
DETAILS:
WHY IT MATTERS: By digitising more than 350 tours across 60+ cities, the collaboration gives independent guides and cultural experts a direct sales channel, supports the Ministry’s tourism campaigns, and offers travellers a one‑stop option to book authentic experiences alongside flights and hotels, potentially boosting domestic tourism revenues.
FAQ
When will the new guided tours be available for booking on MakeMyTrip?
The guided tours added through the partnership become bookable on MakeMyTrip starting August 15, allowing travellers to reserve any of the new local, cultural and heritage experiences alongside flights and hotels from that date, as part of the platform’s expanded digital reach for guides and local experts.
How many tours and cities are included in the MakeMyTrip and Ministry of Tourism partnership?
The collaboration brings more than 350 guided tours covering over 60 Indian cities onto the MakeMyTrip platform, giving travelers access to a wide range of cultural, heritage and local experiences that the partnership aims to make easier to discover and book across the country.
Which government initiatives does the partnership align with?
The partnership is tied to the government’s ‘Incredible India’ and ‘Dekho Apna Desh’ campaigns, which seek to promote domestic tourism by showcasing local cultural and heritage attractions and expanding the digital presence of guides and experts, aiming to make these experiences easier for travellers to discover and book.
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