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Food delivery platform Zomato has announced a new collaboration with online travel company MakeMyTrip, aiming to deliver meals to passengers on trains. This partnership will integrate Zomato’s food delivery services with MakeMyTrip’s "Food on Track" feature.
The collaboration is set to enhance the travel experience for train passengers by providing them with convenient access to a wide variety of food options directly on their journeys. This initiative aims to bridge the gap for travelers who may not have access to adequate food services during their train travel.
Through this partnership, Zomato’s extensive network of restaurants and delivery partners will be accessible to MakeMyTrip users who opt for the "Food on Track" service. Passengers will be able to order meals from Zomato through the MakeMyTrip platform, and these orders will then be fulfilled by Zomato’s delivery personnel at designated railway stations.
The integration is expected to benefit both companies by expanding their reach and customer base. For Zomato, it opens up a new segment of customers in the travel sector, while for MakeMyTrip, it adds value to its existing travel offerings by providing a sought-after amenity.
This move by Zomato signifies a strategic expansion into the travel and transportation sector, leveraging its core competency in food delivery to cater to a different customer need. The partnership with MakeMyTrip, a prominent player in the online travel booking space, is a significant step in this direction.
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