MakeMyTrip’s new campaign humorously addresses real travel challenges

MUMBAI: MakeMyTrip, an online travel company, has launched a new campaign that humorously addresses real travel challenges. This three-film campaign focusses on MakeMyTrip’s accommodation offerings: International Hotels, Homestays & Villas, and Domestic Hotels. Through relatable insights, it captures common consumer pain points, transforming everyday travel frustrations into memorable scenarios. Featuring Bollywood stars Alia Bhatt and Ranveer Singh, the campaign highlights MakeMyTrip’s solutions that it said make it easier for travellers to find the perfect accommodations—both internationally and in the country.

The first film unfolds inside a hotel in an international city where Alia and Ranveer, trying to locate something ‘wheatish’, illustrate the frustration of not finding familiar food while abroad. This film looks to highlight MakeMyTrip’s ‘Loved by Indians’ filter, which helps travellers find hotels offering Indian cuisine and other preferences,…