Mobile overtakes desktop for hotel bookings: MakeMyTrip

FOR THE first time, mobile has overtaken desktop bookings contributing to 53 per cent of overall domestic-hotel bookings (last year mobile hotel bookings were 29 per cent of overall bookings). According to customer transaction data available with MakeMyTrip, India’s leading online travel portal. According to the company, hotel-booking on the move via mobile devices reached an inflection point in June. This was fueled largely by last-minute bookings, with nearly 80 per cent -of bookings made just upto a week before travel. This trend is especially stronger for nearby and drivable destinations compared to those accessed via flights or rail. Check-ins over long weekends drive a 2x spike, reflecting how last-minute bookings are also fueling weekend getaways.
Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said, ’Mobile has clearly hit an inflection-point by overtaking desktop in hotel-bookings for June. While Advance Purchase (AP) trends on…