Offbeat travel, choosy consumers and premiumization, says MakeMyTrip’s Raj Rishi Singh

MakeMyTrip has long been at the forefront of integrating artificial intelligence and machine learning into its operations, long before these technologies became industry buzzwords. According to Raj Rishi Singh, the company’s Chief Marketing Officer, the online travel giant uses AI and machine learning to power a variety of services, from personalized hotel recommendations to dynamic pricing for products like visa cancellation top-ups and the popular book-now-pay-later options. “Our algorithms are designed to factor in individual preferences, ensuring that every user experience is tailored to their needs,” Singh explains.

Despite these strides in technology and marketing, Singh is cautious about labeling AI as a “disruptor” in the traditional sense. Instead, he views it as a powerful enabler that enhances existing capabilities. The real disruption, he believes, lies in the ever-shrinking window of opportunity to capture consumer attention. “Today’s premium consumers are…