Questions arise on Indigo’s “direct push”

‘Supplier direct doesn’t need to be viewed necessarily as direct competition; MakeMyTrip’s (MMT) strategy remains focused on capitalising on the larger pie of the market available for intermediaries’, MakeMyTrip Co-Founder and Group CEO Rajesh Magow said during the company’s Q3FY25 earnings call.

Magow’s response came to a query posed by a participant about why airline company Indigo’s increased competitiveness bore no impact on MMT’s business specifically its market share growth.

‘Supplier Direct’, for context, refers to a situation where a traveller books a travel product or service directly from the provider – like a hotel or an airline (in this case, Indigo) – bypassing intermediaries like online travel agencies such as MakeMyTrip.

Notably, this is not the first time Magow has spoken about this subject. In the company’s previous quarter (Q2FY25) earnings call, he explained that as Indigo focuses on a “direct push”, MMT prioritises the…