Rajesh Magow of MakeMyTrip on Digital in the Rural India

During a session, Rajesh Magow, Co-founder and Group CEO of MakeMyTrip and Vice-Chairman of IAMAI, recently said, “The digital revolution has benefited the urban class and maybe the semi-urban class. I do see the next wave of growth or benefit will be for rural India. I’m pretty confident that it will happen because of the foundation that has been set.” Magow made these remarks at the 19th India Digital Summit (IDS).

“We would have one billion people on smartphones. It will cover a lot of the rural population, open up many avenues for them, and generate employment. There are so many creators and influencers not only in urban areas but in rural areas as well. This is going to to bring in more inclusivity. The government, the public, and the private sector need to create more awareness, change the mindset, and make actual investments in pushing and developing skills to pick up new ideas,” Magow added.

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