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KSA Business: Saudi travellers turn to secondary, coastal destinations this summer
THE NEWS:
Da Ngon in Vietnam recorded a 117% increase in round‑trip flight searches by Saudi travellers for the summer compared with the same period last year, according to the latest data from Wego, the MENA‑region travel app and marketplace.
DETAILS:
LISTS:
WHY IT MATTERS:
The sharp rise in interest for secondary coastal and nature‑focused destinations indicates Saudi outbound travel is diversifying beyond traditional hubs, presenting opportunities for airlines, tour operators and OTAs to develop packages and capacity for these emerging markets.
FAQ
Which destination saw the biggest jump in summer flight searches by Saudi travellers?
Da Ngon in Vietnam topped the list, with a 117% increase in round‑trip flight searches compared with the same period last year, according to Wego’s summer travel search data.
How much did Palma de Mallorca’s search volume grow among Saudi travellers?
Palma de Mallorca recorded an 82% rise in round‑trip flight searches for the summer versus the previous year, as reported by Wego.
What kind of destinations are Saudi travellers favoring for summer travel?
Travelers are increasingly seeking secondary cities that offer coastlines, nature, local culture and outdoor experiences, moving away from major cities and traditional tourism hubs.
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